Aircel,
one of India’s leading telecom players has launched another unique data plan -
Pocket Internet 24 (PI-24), to drive data downloads on the network. The
innovative product offers internet at Rs.24, at a higher validity of 30 days,
and for 100 MB data.
Especially
designed for first time mobile internet users, Pocket Internet 24 will offer
adequate data to help familiarize with popular search engine and social
networking websites. The customers will be able to download applications, surf
net and stay connected with family and friends.
Anupam Vasudev, Chief Marketing
Officer, Aircel,
said, “India has the third largest
internet users in the world and is rapidly adding 70 million mobile internet
users a year. It is ironic that despite this exponential growth, a majority of
the Indian population has never experienced internet on their mobile phones.
These customers have used internet in cyber cafes and desktops but have never
experienced internet on their phones due to limited awareness and knowledge of
mobile internet. With Pocket Internet 24, we aim to tap this segment and drive
internet adoption among first time internet users.”
He
adds further, “Pocket Internet 24 is
developed keeping in mind the two key issues of a first time user - time to
learn and the fear of overspending on data. The product will offer higher
validity at lesser price to ensure ample time for the customers to learn and
understand the usage of internet on mobile.”
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