Pocket the web for less than Re1/day: Aircel


Aircel, one of India’s leading telecom players has launched another unique data plan - Pocket Internet 24 (PI-24), to drive data downloads on the network. The innovative product offers internet at Rs.24, at a higher validity of 30 days, and for 100 MB data.

Especially designed for first time mobile internet users, Pocket Internet 24 will offer adequate data to help familiarize with popular search engine and social networking websites. The customers will be able to download applications, surf net and stay connected with family and friends.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “India has the third largest internet users in the world and is rapidly adding 70 million mobile internet users a year. It is ironic that despite this exponential growth, a majority of the Indian population has never experienced internet on their mobile phones. These customers have used internet in cyber cafes and desktops but have never experienced internet on their phones due to limited awareness and knowledge of mobile internet. With Pocket Internet 24, we aim to tap this segment and drive internet adoption among first time internet users.”

He adds further, “Pocket Internet 24 is developed keeping in mind the two key issues of a first time user - time to learn and the fear of overspending on data. The product will offer higher validity at lesser price to ensure ample time for the customers to learn and understand the usage of internet on mobile.”

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