Nokia
Nearby, the innovative location-based web app that allows consumers to
discover, search, explore and share places of interest near them, will now
feature premium listings from Getit, India’s leading digital platform for local
search, classifieds, micro communities and deals. Through Nokia’s collaboration
with Getit Infoservices, people will be able to access even more comprehensive
business listings on Nokia Nearby, which is available to users of Nokia Xpress
Browser.
Getit
will sell premium listings to businesses, which will appear as paid content on
top of Nokia Nearby organic search results, which are organized by proximity to
the user. The potential reach for these businesses includes the millions of
people who use Nokia Xpress Browser on their Nokia Asha smartphones.
“Nokia
Nearby has received overwhelming response from consumers, with half a million
new users having downloaded the web app in the previous month alone,” said Mr. Viral Oza, director of marketing, Nokia
India. “Through Getit Infoservices, users will enjoy an enhanced experience
that enables them to search, discover and share even more places with great
accuracy and richness of content.”
Mr. Jaspreet Bindra, CEO, Getit
Infoservices Pvt. Ltd,
said, “We at Getit strive to give our partners the best business solutions, by
delivering high quality service and value for money. The inclusion of premium
listings on the Nokia Nearby web app can create significant exposure for
small-to-medium size enterprises through location-relevant listings appearing
alongside organic search results.”
Getit’s
current field force of over 1,000 sales executives is capable of reaching one
million SMEs per annum in more than 100 cities across different regions in the
country. The recent acquisition of Infomedia further strengthens the company’s
reach.
Nokia
Nearby is available on a wide range of Nokia and Nokia Asha devices, including
Nokia Asha 200, Nokia Asha 202, Nokia Asha 305, Nokia Asha 308, and Nokia Asha
311.
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