What's next for brand Tendulkar?

What's Next for Brand Tendulkar? from MSLGROUP

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How to increase retail footfalls using augmented reality?

Diwali holds great significance for individuals and families because of the meeting, greeting, lighting, decoration and all festivities inv...

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Creative Experimentation to Define Social Media Campaigns In 2014

Creative Experimentation to Define Social Media Campaigns In 2014

I was recently a part of two very interesting events. One was an ‘All you can eat’ competition by Pizza Hut and the other a Tweasure Hunt o...

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A ready-reckoner for CXOs to engage on social media

A ready-reckoner for CXOs to engage on social media

CXOs very clearly need to leverage the social media opportunity. Listed below is a ready-reckoner for them to engage on this medium. (1...

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Axis Mobile Banking app 2.0 to reach out to 15lakh customers

Axis Mobile Banking app 2.0 to reach out to 15lakh customers

With an aim to reach out to 15 lakh customers, Axis bank has launched a Mobile Banking App 2.0 for its retail resident Indian customers. ...

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Why IndiGo changed the uniform of their airhostesses?

Why IndiGo changed the uniform of their airhostesses?

In picture: Aditya Ghosh, President, IndiGo, while speaking at SABRE India We’re living at time when the Indian economic condition is n...

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The C-Suite Guide to Social Media Adoption

The C-Suite Guide to Social Media Adoption

In a world that is fast transforming into a web of hyper connectivity, CXOs are leveraging the perks of an expanding social media universe,...

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And we win a Gold Stevie!

And we win a Gold Stevie!

This year has been very fruitful, in terms of the awards we’ve won for our work done last year. I had already written about my team at @20...

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Why are infographics a must have in your brands’ content repository?

Are communication pros going gaga over infographics or what! They’re seen in newspapers and magazines. Several retail outlets are using the...

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Nokia Music with MIX radio now available in Nokia Asha smartphones in India

Nokia Music with MIX radio now available in Nokia Asha smartphones in India

Nokia today announced the arrival of Mix Radio on Nokia Music, the free music streaming service that allowes consumers to discover new musi...

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Mobile Shipments data for January to April 2013: CMR

Mobile Shipments data for January to April 2013: CMR

According to  CMR’s India Monthly Mobile Handsets Market Review, April 2013, June 2013 release,  India registered 73.5 million mobile hands...

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Van Heusen LinkedIn campaign to find the most fashionable professional

Van Heusen LinkedIn campaign to find the most fashionable professional

Van Heusen, the premium lifestyle brand for men, women and youth, has recently come out with the hunt for the ‘most fashionable professiona...

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State of PC market in India _ June 2013

Enclosed below is a presentation, which is a compilation of all major (and latest) stats and opinions on the PC market in India, as of June ...

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Nordstrom sets an example of how social insights can be used for in-store marketing

Nordstrom sets an example of how social insights can be used for in-store marketing

Yesterday’s The Economic Times carried a story on the way Nordstrom, an American fashion retailer, is leveraging social insights for in-st...

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3 tips for CMO’s to take on social leadership across the enterprise

3 tips for CMO’s to take on social leadership across the enterprise

Social is not a technology, a tool, or a trend — it’s a fundamentally new way for consumers to connect with the people and things they care...

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9 tips to be an effective manager

9 tips to be an effective manager

I recently had the opportunity of attending a management development program, organized by the MSL Group , and there were some valuable tak...

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5 feature suggestions for WhatsApp

5 feature suggestions for WhatsApp

Being an active user of WhatsApp, there are some features that I think if added, would enhance the user experience. Enclosed below is the l...

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The web is moving from 'search' to 'discover'

The web is moving from 'search' to 'discover'

Does the platform change user behavior or does user behavior compel the platform to change? That’s really a chicken and egg story! But when...

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Gaana.com launches SingAlong | Now get Karaoke sessions in your living room

Gaana.com launches SingAlong | Now get Karaoke sessions in your living room

India’s leading online music streaming portal Gaana.com has launched an online app - SingAlong, a karaoke experience across hundreds of son...

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