In
its commitment to offer innovative products and services, Aircel has today launched
a unique consumer initiative with Chennai Super Kings – Extra Talk Time with CSK. With its full talk time of Rs 164, Aircel
will offer extra talk time whenever CSK scores above 164 runs. For instance, in
a match, if CSK scores 180 runs, the customers will get an extra talk time of
Rs. 16 (Valid for 15days)
As
part of this unique initiative Aircel customers will get the following
benefits:
·
FTT MRP Benefits
·
Rs 164
·
Full Talk Time of Rs 164
·
5 Aircel to Aircel minutes free
(valid for 2 days)
·
Additional Talk Time –
Difference between CSK runs and MRP (Valid for 15 days)
The
denomination of extra talk time will be valid from first match to the next
match and so forth and will change according to the runs scored by CSK in every
match. In case of CSK scoring less than or equal to the MRP, assured benefit of
FTT and 5 Local Aircel to Aircel minutes will be offered.
Anupam
Vasudev, Chief Marketing Officer, Aircel, said, “Aircel is delighted to launch this unique
initiative for the customers. We aim to leverage the great following that
cricket and IPL have in our country. Chennai Super Kings is the most successful
team in IPL and this year their success will bring a cheer to Aircel customers
as well. Through this exciting initiative, we will reach out to our customers
and reiterate our commitment of bringing innovative and best value for money
products and services in the market. This is a first of its kind initiative and
our strong association with CSK will also help us strengthen the relationship
with our key target audience- youth”.
With
the launch of this unique initiative, Aircel is strongly banking on the ‘Extra’
proposition that it offers to its customers. Its new brand campaign ‘Joy of
Little Extra’, highlights the power of ‘Extra’ in Aircel’s voice and data
products as a simple way of to bring joy and happiness.
Aircel
has a strong focus on in its association with CSK and recently launched various
consumer initiatives like Kaun Dega Man of the Match, Bloggers Hunt, CSK
ringtones, Match Tickets and various other innovative customer and trade
engagement programs.
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