CEO’s react similar to railway ‘coolie’s’ when faced with media attention

A recent experiment has given me proof that CEO’s react in a similar manner to railway ‘coolie’s [or visa-versa] when faced with media a...

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Why should tech startups invest in listening and digital engagement initiatives?

Why should tech startups invest in listening and digital engagement initiatives?

Many tech startups reach a scale where they attain significant traffic and consumer interest to earn self-sufficient revenue [or almost] and...

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iPad/ Galaxy Tab’s – becoming favorite consumer contest prize options from FMCG companies

iPad/ Galaxy Tab’s – becoming favorite consumer contest prize options from FMCG companies

A quick look at the recent consumer contest prizes offered from non-tech companies like Coke Cola and ITC shows the way these FMCG giants...

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