5 Typical tech publication headlines

(1) ... to be the iPad Killer
You mean the 'next' iPad killer? There have been so many iPad killers already, that there rather should a police unit set up to monitor activity of all these killers. Most of these killers have died a fast and sudden death anyway, yet news of 'iPad killers' doesn't fail to grab our attention each time!


(2) Technology is an enabler for....
Oh yes, technology is an enabler and sometimes its mentioned to be 'such an enabler' or 'what an enabler!'... but this statement has been repeated for donkey's years now. It's true and always used in context, but the most boring headline possible.

(3) Emergence of....
People in the tech world need an excuse to get excited with a new product or a new technology. A typical techie conversation will see specs being thrown at each other...'yaar usme 8 mega pixel camera hain, 64gb internal storage... quad core processor... wah! ab phone toh mini computer jaisa sound kar raha hai... dude, it's the emergence of smart mobility na...'

Saying 'emergence of...' gives you such a thought leader type of feel, that people and brand never fail to use it. It becomes a way to tell others i know something or have observed something that you may not know.


(4) Death of the...
Whatever seem to be the 'emergence of...' is soon after killed by the techies! For example, no sooner have we in India scratched the surfaced wrt social media, there are stories contemplating the death of it already. Actually 'emergence of...' and 'death of...' are 2 of the smartest teach headlines, because it makes you believe you have the power of predicting the future. (And in this case, life and death!)

(5) One of India's first...
There would have been like a zillion 'India's firsts' to date! All of them correct, yet only few of them significant. But wait, it's not even 'India's first', it's 'one of India's first'; which essentially you're guessing it may have been done before, so just go with one of India's first.

There are a lot of others too, like '...is the new normal in', '...is the next big thing in' etc. Tell me some typical tech headlines you can think off in the comments stream below.

karanbhujbal

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