The Mumbai-Delhi Road trip was a Great PR Tactic by Zindagi Na Milegi Dobara

The Mumbai-Delhi Road trip was a Great PR Tactic by Zindagi Na Milegi Dobara

As part of the pre-launch promotional activity for the film Zindagi Na Milegi Dobara, Hrithik Roshan, Katrina Kaif, Abhay Deol and Farhan Ak...

Read more
Why have the OlivePad, HCL tablets etc. failed to make a mark?

Why have the OlivePad, HCL tablets etc. failed to make a mark?

This post is not just meant for the OlivePad and the HCL tablets, but the tens of tablets that have already been unsuccessfully launched in ...

Read more

We could see CTO’s instead of CEO’s lead organizations in the next 5years

Tech today is changing the future of tomorrow radically. Please find a presentation, to set the context of this prediction, below for your r...

Read more

NYT on HP TouchPad - Just if anyone thought an article cannot shape thought…

So this is a New York Times article on the newly launched HP TouchPad that also got picked in a few Indian publications in print, namely, T...

Read more

The Next Cash Cow for The Economic Times - A Pre b-school Coaching Center aka Career Launcher/ IMS

Being in PR, I was thinking about the power of The Economic Times [ET]. People, companies and brands, alike, love to be in ET. Of course th...

Read more