Disney UTV Digital has launched a bouquet of four freemium apps
for Indian mobile subscribers – UTV, Disney, Comedy and Devotional. Nokia’s
Asha series phones will have the UTV App pre-embedded on more than 2.5 million
devices.
Content in the UTV app includes latest movie trailers,
full length movies (Bollywood & Regional), Bollywood gossip and more. The Disney
App includes short form content featuring Mickey and Friends, other
Disney classics such as Big Bad Wolf and Santa’s Workshop and celebrated Pixar
short form animation such as Reds Dream and Adventures of Andre and Wally B.
The Comedy App gives users access to witty and humorous videos
like MENtals, Baba Aur Baby, Chickipedia and more. The Devotional App includes
stories of Indian deities like MaaDurga, Sai Baba, Sri Krishna, and it includes
the mythological epic Ramayana as well.
These apps, which feature the breadth and depth of Disney UTV’s
content across Movies, Television, Hollywood and English content along with
aggregated content have already crossed the 15 million download mark in their
test phase itself. The Apps provide a superior streaming experience for users,
even on low-bandwidth GPRS networks.
The apps support monetization via both ads as well as paid
subscriptions enabled through Digital DisneyUTV’s mobile operator billing
platform. This allows regular mobile users to access both ad-supported content
as well as premium content within the same app, through a seamless one-click
transaction via their mobile operator.
"Feature phones are currently
the dominant data consumption devices in India*. While we have a robust
smartphone strategy, we wanted to provide feature phone users with an excellent
video experience. We combined our great catalogue with best in breed technology
and have seen both download and engagement numbers catching fire. 15 million
downloads, 1.5 million active users, terabytes in streaming and millions of ad
impressions prove the power of our content and experience.” said Sameer Pitalwalla,
Director, Celebrity and Video, Disney UTV
“Engagement and innovation have
emerged as one of the top deciding factors in the mobile phone industry with
more and more youth accessing Apps that enhance their user experience. Our
association with Disney UTV has been extremely successful and, together, we
continue to add value to our consumers by offering superior on-the-go video
streaming. The availability of Disney UTV Digital’s new Freemium Apps is a
great milestone as users can enjoy their favourite content through fast and
seamless video streaming on their Nokia Asha devices”, said Gerard Rego, Director -
Developer Experience, Nokia India
Below are the links to the Apps:
Disney - http://store.ovi.com/content/295367
Devotional - http://store.ovi.com/content/301024
Comedy - http://store.ovi.com/content/295381
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