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| Image courtesy Google images |
Any
marketing person would know the mammoth number of events that take
place during the year. These maybe customer events, media events, industry
association events, brand promotion/ activation events and so on. Each one of
these formal engagements has an organized calendar containing a step by step
activity that would lead up to the event completion; yet one of the last things
on everyone's mind and everyone's checklist is often the event
photographer.
In
a way, hiring an event photographer could be one of the last things to do
because it is easy to organize one. But what the photographer accomplishes at
the event is thoroughly overlooked. HE'S
ACTUALLY A PERSON CREATING CONTENT THERE!
Like a journalist, the story communicated via his/ her pictures
would completely depend on how observant and creative the person is. The
content created him/ her could be leveraged in multiple ways by the brand. Few
are mentioned below:
1. Pictures could be uploaded on Facebook & twitter
2. On Facebook, the pictures could be tagged with the attendees
3. Tagging the pictures could increase chances of the attendees in
turn 'like' the brand page
4. Interesting pictures could get a lot of comments and be used by
others as well
5. A contest could be run around the pictures
6. The pictures can serve as a tool for attracting crowds for the
next event [if it is a series of events being organized]
7. There are some events where there is a separate wall/
area where a photographer clicks cool pictures of the attendees
These are just some ideas on my mind, but the lesson is that
hiring a good modern day photographer makes good PR sense, because of the
conversations it creates. And please note, i mention modern day photographers;
and not the traditional ones who just click archaic 1990 marriage type
pictures!
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