Social Media integration to bring the next wave of creativity in brand campaigns

karanbhujbal

Social Media integration to bring the next wave of creativity in brand campaigns

If there was one thing that brand managers need to ensure today, it's social media integration. We're at a stage when most Indian br...

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Are only startups best suited to take advantage of social media?

karanbhujbal

Are only startups best suited to take advantage of social media?

Last week saw Starbucks India heavily criticized for deleting a negative post from an aggravated customer on their Facebook page. What sta...

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