Creative Experimentation to Define Social Media Campaigns In 2014

Creative Experimentation to Define Social Media Campaigns In 2014

I was recently a part of two very interesting events. One was an ‘All you can eat’ competition by Pizza Hut and the other a Tweasure Hunt o...

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A ready-reckoner for CXOs to engage on social media

A ready-reckoner for CXOs to engage on social media

CXOs very clearly need to leverage the social media opportunity. Listed below is a ready-reckoner for them to engage on this medium. (1...

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Axis Mobile Banking app 2.0 to reach out to 15lakh customers

Axis Mobile Banking app 2.0 to reach out to 15lakh customers

With an aim to reach out to 15 lakh customers, Axis bank has launched a Mobile Banking App 2.0 for its retail resident Indian customers. ...

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Why IndiGo changed the uniform of their airhostesses?

Why IndiGo changed the uniform of their airhostesses?

In picture: Aditya Ghosh, President, IndiGo, while speaking at SABRE India We’re living at time when the Indian economic condition is n...

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