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Samsung Galaxy S3 ‘Next Big Thing is Already Here’ TVC hits Apple hard on the ‘cool’ quotient

So post Samsung’s court defeat to Apple in the US, the company seems to have taken it too personally as it has come out with a TVC that hits Apple at a point that Apple may be most sensitive about. All things apart, the iPhone is known for its ‘cool’ factor; it’s sort of a mecca for smartphone owners, with the “an iPhone is an iPhone” really summing that emotion up. Samsung’s new commercial, uploaded on the company’s Samsung Mobile USA YouTube id, is hitting Apple on the cool quotient. 

 By showing kids holding a spot for their parents in the queue to get an iPhone or iPhone users talking about the “getting all things in the current iPhone that they didn’t get last time around like a bigger screen” the TVC does indeed bring out a funny element that definitely humors you. Let’s wait and watch how Apple responds to it.

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