3 tips for CMO’s to take on social leadership across the enterprise

3 tips for CMO’s to take on social leadership across the enterprise

Social is not a technology, a tool, or a trend — it’s a fundamentally new way for consumers to connect with the people and things they care...

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9 tips to be an effective manager

9 tips to be an effective manager

I recently had the opportunity of attending a management development program, organized by the MSL Group , and there were some valuable tak...

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5 feature suggestions for WhatsApp

5 feature suggestions for WhatsApp

Being an active user of WhatsApp, there are some features that I think if added, would enhance the user experience. Enclosed below is the l...

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The web is moving from 'search' to 'discover'

The web is moving from 'search' to 'discover'

Does the platform change user behavior or does user behavior compel the platform to change? That’s really a chicken and egg story! But when...

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Gaana.com launches SingAlong | Now get Karaoke sessions in your living room

Gaana.com launches SingAlong | Now get Karaoke sessions in your living room

India’s leading online music streaming portal Gaana.com has launched an online app - SingAlong, a karaoke experience across hundreds of son...

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Social Media integration to bring the next wave of creativity in brand campaigns

Social Media integration to bring the next wave of creativity in brand campaigns

If there was one thing that brand managers need to ensure today, it's social media integration. We're at a stage when most Indian br...

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