There
are several reasons why this report is a must read for every brand and I’ve
mentioned some of them below:
- Every
brand today is targeting and/ or thinking of targeting bloggers
- Every
brand is looking to connect with its influencers and bloggers are huge online
influencers
- Just
like media people, there are bloggers who cover almost every industry
- But
unlike traditional media, bloggers aren’t shy of talking/ writing about
brands continuously
I
am really proud of this report because it has been the culmination of a long
term objective and effort. The study was conceptualized at the time of the Blogathon,
held in May 2012, and has now concluded post all the data crunching, analysis
and survey results representation. While this survey results report is sort of
my baby, it totally wouldn’t have been possible without a few people.
- Akshita
Jain, Ankul Barar – both of whom were my partners,
who organized Delhi's first Blogathon. Without the platform, this report
obviously wouldn't have been possible. Here is
the post event report from the event for reference
- Anamika
Srivastava – a friend and colleague at 20:20MSL who
helped immensely with the data crunching and analysis for the purpose of
putting together this report.
- MSL
Group - I really don't need to mention them, but
they're totally awesome; without their support and guidance nothing would be
possible.
Enclosed
below is the report for your reference. Please do leave your comments/ feedback
on the report in the comments stream below.
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