How to increase conversations around an ordinary PC keyboard launch?

How to increase conversations around an ordinary PC keyboard launch?

How tough is it for a computer peripheral company to drive conversations around a newly launched computer keyboard? Very! And then what ...

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Too many product categories becoming "Smart" these days

Too many product categories becoming "Smart" these days

1. Phones  The entire category of smartphones has arisen in the last 2-3years. As per  Nielson  estimates, smartphones constitute approx...

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1 Common Mistake Made by Startups while establishing their Social Media presence

1 Common Mistake Made by Startups while establishing their Social Media presence

Almost all startups, across countries and tier 1,2 or 3 towns, understand the importance of social media. In the words of  Michael Buck, E...

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Samsung Galaxy Note - the 'confused' inch form factor will hamper its success

Samsung Galaxy Note - the 'confused' inch form factor will hamper its success

So Samsung is hosting a press conference in Delhi on November 2, 2011 and all rumors are touting it to be the India launch of the Samsung ...

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By 2020, the need for social media experts, amongst big organizations, will diminish

The current need from big organizations to hire social media experts is best explained by  Anthony DeRosa ,  Reuters  Social Media Editor ...

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Why ecommerce startups should invest in ‘paid tweeters’?

Why ecommerce startups should invest in ‘paid tweeters’?

Both globally and in India, E-commerce is on a serious upswing today. India, specifically, is expected to be one of the top e-commerce h...

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Big Companies often forget, Twitter is an easy & effective way of media crisis control

Big Companies often forget, Twitter is an easy & effective way of media crisis control

Twitter is a great way for companies of all sizes to extinguish any crises that may have erupted or that may be brewing. While individual ...

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