1. Phones
The entire category of
smartphones has arisen in the last 2-3years. As per Nielson estimates, smartphones constitute approx 6% of the overall mobile phone
shipments in India. Further estimates put a possible 12 million smartphone
shipments in 2011, which would be a 100% year-on-year growth.
2. TV's
TV's
have become smart very recently and are as far away from going mainstream as
possible. Basically, a smart TV offers a number of
"Internet-connected services" that normal televisions can't
offer. These televisions offer apps, media streaming, Web browsing, games
and, perhaps most importantly, Internet Protocol Television (IPTV). In
India, Samsung has
been the sole driver of this category so far; but others are sure to follow.
3. Blackboards/
Whiteboards
Move
over traditional blackboards/ whiteboards, today we have smartboards or digital
whiteboards. With more than 5 million classrooms in India, this category is set
to grow immensely. In fact a very strong player in this category is a company
whose name itself is "SMART Technologies".
4. Cars
Smart
Cars are the future. A recent article in HT explains the concept very well - "with the aid of cloud computing, automobile makers believe the car of the
future will no longer be just a vehicle, but an extension of the home or
workplace, where drivers will have access to emails and keep up-to-date on
their social networks even on the road. German top-of-the-range manufacturer
BMW already offers an onboard computer with Internet access whereby drivers can
locate a restaurant, an ATM or free parking space in a matter of clicks."
Enclosed below is a video of a smart car test drive.
6. Insurance
Policybazaar, India's
prominent online life insurance and general insurance aggregator, is
encouraging people to "make
a smart move".
7. Toothbrush
Even
toothbrush's are using the smart tag! Please look at the print ad below from Colgate; it
appeared in Times of India in the Sunday edition.
These
are just some product categories that i remember on top of mind who are using
the 'smart' tag to promote themselves. The learning here is that while it's
great to use simple and powerful words like 'smart' for marketing purposes, an
environmental scan is a must. Looking forward to hearing more such 'smart'
categories and/ or your opinions on the learning here.
www.ridaextv.com
ReplyDeleteAccording to me and as far back as we can remember, a long time ago i worked in power guard electronics store.
ReplyDeletehttps://powerguardonline.com/collections/android-led-tv
Thank you for beingg you
ReplyDelete