All plans for the India Pakistan cricket World Cup match on March 30th have been sealed. Several offices have declared holidays or given half days or screening the matches on large screens. The Prime Ministers of both sides of the Loc would be watching the match, so would several celebrities and businessmen. Security arrangements are in full swing, Chandigarh flight and hotel prices have skyrocketed and there is no longer any space to park any more aircrafts at the Chandigarh airport! Whoever says it’s just a match obviously know nothing about India and Pakistan and cricket and the cricket world cup!
India Vs Pakistan has always generated similar emotions but the decibels of conversations around this match would have definitely deafened all existing records. Social media has played a big role in multiplying these conversations around the match.
There are certain subjects that always spur conversations like the weather or sport or political opinion and cricket is tops the list in India. (especially as the World Cup is happening in India) Enclosed below are the top reasons HOW social media is spurring the level of conversations around the match:
· Latest Updates On and Around The Match
· Predictions On The Match
· Communities Around The Match
· Raising The Importance Of The Match
Enclosed below are the top reasons WHY social media is spurring the level of conversations around the match today more than ever before:
· Technologies Exist Now
o Universal fixed and mobile internet access
o Digital TV -from broadcast to “IT-cast”
o Automated meta-tagging + unlimited processing and storage
o Technology barriers have dissolved
· People have increased expectations
o High expectations of digital media quality
o Changing digital habits – choice in everything
o Digitally interactive life-styles –no longer about passive observation
· Globalization
o Sports experience and branding becomes global -just think “Brazil” and you think soccer
o Players and play become completely internationalized [today there’s a Manchester Untied club in Delhi!]
o Digital delivery democratizes previously marginal interests
Do take time out and comment if you also have an opinion about the role of social media in raising the hype around a sport and/ or even you are feeling that the excitement around this India Pakistan match has never been seen before.
Interesting post Karan! Especially some of the tweets about Bejan Daruwala, and the reference to Rama vs Ravana!
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