I couldn't resist the curiosity to explore the reason about why 2 of the most recent & popular books in India, had people posing i...
Did you know Poonam Pandey before the World Cup 2011? Not me, and am sure there are many who'll share my reaction. Yet as per today...
They say a picture's worth a thousand words. So enclosed below are pictures comparing the size of a veggie sandwich from Coffee Bean ,...
How tough is it for a computer peripheral company to drive conversations around a newly launched computer keyboard? Very! And then what ...
1. Phones The entire category of smartphones has arisen in the last 2-3years. As per Nielson estimates, smartphones constitute approx...
Almost all startups, across countries and tier 1,2 or 3 towns, understand the importance of social media. In the words of Michael Buck, E...
So Samsung is hosting a press conference in Delhi on November 2, 2011 and all rumors are touting it to be the India launch of the Samsung ...
The current need from big organizations to hire social media experts is best explained by Anthony DeRosa , Reuters Social Media Editor ...
Both globally and in India, E-commerce is on a serious upswing today. India, specifically, is expected to be one of the top e-commerce h...
Twitter is a great way for companies of all sizes to extinguish any crises that may have erupted or that may be brewing. While individual ...
A recent experiment has given me proof that CEO’s react in a similar manner to railway ‘coolie’s [or visa-versa] when faced with media a...
Many tech startups reach a scale where they attain significant traffic and consumer interest to earn self-sufficient revenue [or almost] and...
A quick look at the recent consumer contest prizes offered from non-tech companies like Coke Cola and ITC shows the way these FMCG giants...
“What’s the next big thing Apple’s going to launch? … a movie on the life of Steve Jobs… that will be shipped with all iPad 4’s.” – Won’t t...
Shruti, 25, a girl in my office, likes collecting accessories. Each day as she enters office, she wears a different piece of necklace or so...
By virtue of being in PR, having a lot of friends who’re bloggers and being a nascent blogger myself, enclosed below is a presentation conta...
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Firstly, I was very surprised when I heard this, but both the countries actually got together for a session on social media and that in it...