A recent experiment has given me proof that CEO’s
react in a similar manner to railway ‘coolie’s [or visa-versa] when faced with
media attention.
In an attempt to justify my obvious presumption
that bags with wheels have impacted the demand for coolie’s, who lift luggage
of travellers, I interacted with 5 coolie’s at the Chandigarh railway station
and to my surprise I discovered something very unexpected.
So here goes the similarity: When faced with my
[citizen journalistic] questions, all of them did either/ all of the following:
1 - Quantified the
amount of bags they lift now*
2 - Compared them
to the number of bags they used to previously lift and third and most
surprisingly*
3 - They
quantified the reduction in the number of bags lifted by them in %!!! *
Being in PR, I have been graced to many CEO’s and
senior company executives, who create and exaggerate data on the spot, when
faced with media attention, and this is so similar to these railway ‘coolie’s’
who had no IDC or Gartner friends, but still manufactured numbers impromptu!
Enclosed below is a short video of one of the
coolie’s, Ramesh Kumar, who looked to be around 34age types and had been a
coolie for 3years now.
The video has a lot of background noise, but he
mentions that the number of bags lifted by them has gone down 75% in the last 3
years.
No wonder people need media training!
*[Disclaimer:
I did not ask them for any data. They just started speaking as if they were
waiting for someone to ask them this question and they could reveal their
calculations!]
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