Brands should create & nurture as many online communities as possible

Brands should create & nurture as many online communities as possible

If you reflect on the way consumer conversations have evolved, you would realize that every couple of years there is a quiet transition th...

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What is the perfect thought leadership pose you can strike for a camera?

What is the perfect thought leadership pose you can strike for a camera?

I couldn't resist the curiosity to explore the reason about why 2 of the most recent & popular books in India, had people posing i...

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3 PR lessons startups could learn from Poonam Pandey

3 PR lessons startups could learn from Poonam Pandey

Did you know Poonam Pandey before the World Cup 2011? Not me, and am sure there are many who'll share my reaction. Yet as per today...

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Is a veggie sandwich thicker or thinner than the Dell XPS 14z laptop?

Is a veggie sandwich thicker or thinner than the Dell XPS 14z laptop?

They say a picture's worth a thousand words. So enclosed below are pictures comparing the size of a veggie sandwich from Coffee Bean ,...

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How to increase conversations around an ordinary PC keyboard launch?

How to increase conversations around an ordinary PC keyboard launch?

How tough is it for a computer peripheral company to drive conversations around a newly launched computer keyboard? Very! And then what ...

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Too many product categories becoming "Smart" these days

Too many product categories becoming "Smart" these days

1. Phones  The entire category of smartphones has arisen in the last 2-3years. As per  Nielson  estimates, smartphones constitute approx...

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1 Common Mistake Made by Startups while establishing their Social Media presence

1 Common Mistake Made by Startups while establishing their Social Media presence

Almost all startups, across countries and tier 1,2 or 3 towns, understand the importance of social media. In the words of  Michael Buck, E...

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