Spark the creative genius in you in 2015, by doing these 8 things

Spark the creative genius in you in 2015, by doing these 8 things

1. Read books In our daily routines, we’ve forgotten to do the most basic things that’s going to get our reading and writing in-tact. Man...

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How to hack PR for startups

How to hack PR for startups

I was recently invited to speak on 'How to hack PR for startups', by The Rodinhoods, which is a community of entrepreneurs and ente...

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What is your passion away from PR?

What is your passion away from PR?

If you can’t get away from the roasting summer heat, here are a few cool things to cheer you up. Turns out that PR professionals in India a...

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5 trends to watch out for in the Indian blogosphere in 2014

5 trends to watch out for in the Indian blogosphere in 2014

Blogging is increasing in India and there are many trends that come with this ever popular medium .  Karan Bhujbal, Account Manager, 20:20M...

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Doing bhangra in Beijing!

Doing bhangra in Beijing!

Asia Mobility Experience is a program that MSLGROUP created to develop well-rounded, globalized employees by broadening their experience an...

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Social networks: Help you win friends or influence people, or both?

Social networks: Help you win friends or influence people, or both?

While I was at school around 2004, I used to be on Orkut. I gave myself a hip bio, updated my status constantly, and was part of all the co...

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5 tips to have a successful tweetchat

5 tips to have a successful tweetchat

Tweetchats are a great way of connecting with influencers, increasing conversations about your brand and increasing resonance to the purpos...

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What's next for brand Tendulkar?

What's Next for Brand Tendulkar? from MSLGROUP

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How to increase retail footfalls using augmented reality?

How to increase retail footfalls using augmented reality?

Diwali holds great significance for individuals and families because of the meeting, greeting, lighting, decoration and all festivities inv...

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Creative Experimentation to Define Social Media Campaigns In 2014

Creative Experimentation to Define Social Media Campaigns In 2014

I was recently a part of two very interesting events. One was an ‘All you can eat’ competition by Pizza Hut and the other a Tweasure Hunt o...

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A ready-reckoner for CXOs to engage on social media

A ready-reckoner for CXOs to engage on social media

CXOs very clearly need to leverage the social media opportunity. Listed below is a ready-reckoner for them to engage on this medium. (1...

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Axis Mobile Banking app 2.0 to reach out to 15lakh customers

Axis Mobile Banking app 2.0 to reach out to 15lakh customers

With an aim to reach out to 15 lakh customers, Axis bank has launched a Mobile Banking App 2.0 for its retail resident Indian customers. ...

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Why IndiGo changed the uniform of their airhostesses?

Why IndiGo changed the uniform of their airhostesses?

In picture: Aditya Ghosh, President, IndiGo, while speaking at SABRE India We’re living at time when the Indian economic condition is n...

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The C-Suite Guide to Social Media Adoption

The C-Suite Guide to Social Media Adoption

In a world that is fast transforming into a web of hyper connectivity, CXOs are leveraging the perks of an expanding social media universe,...

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