Diwali holds great
significance for individuals and families because of the meeting, greeting,
lighting, decoration and all festivities involved. It holds great importance
for businesses too, not just in terms of the prayers offered, but also because
of the spike in demand that’s witnessed across sectors at this time of the year.
It’s like Christmas in the US.
Now if you are a
retail store owner and want to increase footfalls this Diwali what would you
do? Advertising? PR? Invite a celeb? Well, ever thought of using augmented
reality?
Augmented reality
(AR) is a live, direct or indirect, view of a physical, real-world environment
whose elements are augmented (or supplemented) by computer-generated sensory
input such as sound, video, graphics or GPS data.
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