With
an aim to reach out to 15 lakh customers, Axis bank has launched a Mobile
Banking App 2.0 for its retail resident Indian customers.
The
first of its kind in India, Axis Mobile 2.0 offers a high level of
personalization, allowing users to customize their mobile banking experience,
depending on the user segment (Youth, Premium& Prime segments). The new
Axis Mobile App will provide customers a never before experience of accessing
their savings as well as credit card accounts and manage transactions including
account enquiries, bill payments as well as fund transfers on their smartphones.
With emphasis on safety and security Axis Bank has ensured transactions through
secure onboarding and mPIN verification.
 |
| YOUTH | PRIME | PREMIUM |
Key
features of the App are:
- Customer
can access the Mobile App by a simple login, either through internet banking or
debit card credentials
- Customers
can check bank account, transfer money, pay bills, recharge their mobile/DTH
through the app
- The
app allows personalization of favorite transactions
- Personalized
page for the youth, prime and premium customers
- Integration
with Facebook and Twitter where the customer can pull images and upload photos
for beneficiaries
- The
App helps in locating the nearest branch and ATMs
- Customer
can receive customized offers on cards and reminders for bill payments through
the Mobile app and can also post feedback and comments on social media
The
app will be accessible across all mobile devices and operating systems.
Currently available on Apple and Android phones, a version of the New Axis
Mobile App will soon be made available to customers on Blackberry, Symbian,
J2ME, Windows and tablet-based platforms.
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