It’s time someone makes a movie on the life of Steve Jobs

It’s time someone makes a movie on the life of Steve Jobs

“What’s the next big thing Apple’s going to launch? … a movie on the life of Steve Jobs… that will be shipped with all iPad 4’s.” – Won’t t...

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If not for marketers, would we be as passionate about our hobbies today?

If not for marketers, would we be as passionate about our hobbies today?

Shruti, 25, a girl in my office, likes collecting accessories. Each day as she enters office, she wears a different piece of necklace or so...

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PR guidebook to targeting bloggers

By virtue of being in PR, having a lot of friends who’re bloggers and being a nascent blogger myself, enclosed below is a presentation conta...

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Perfect time for Nokia to run a campaign: ‘support Anna!’

Perfect time for Nokia to run a campaign: ‘support Anna!’

Initial Disclaimer: This is post is meant to be tongue in cheek but no bad intentions/ indications to any party hinted at in this post. S...

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Brilliant India prelaunch Samsung Galaxy Tab 10.1 marketing & PR campaign push

Brilliant India prelaunch Samsung Galaxy Tab 10.1 marketing & PR campaign push

Attraction is the core component to get customers hooked on to newer product categories like tablets [read here ] and Samsung has hit the na...

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The Mumbai-Delhi Road trip was a Great PR Tactic by Zindagi Na Milegi Dobara

The Mumbai-Delhi Road trip was a Great PR Tactic by Zindagi Na Milegi Dobara

As part of the pre-launch promotional activity for the film Zindagi Na Milegi Dobara, Hrithik Roshan, Katrina Kaif, Abhay Deol and Farhan Ak...

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Why have the OlivePad, HCL tablets etc. failed to make a mark?

Why have the OlivePad, HCL tablets etc. failed to make a mark?

This post is not just meant for the OlivePad and the HCL tablets, but the tens of tablets that have already been unsuccessfully launched in ...

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