 |
| Courtesy: Google Images |
I
think the time's just right to conclude that we're witnessing the rise of a
visual economy today. It's not that we weren't subject to visuals earlier, but
recent news, developments and behavior is taking this further.
- A couple of days ago, Facebook bought over Lightbox, an Android based photo-sharing app
- A few months earlier Facebook bought Instagram, the hugely popular photo-sharing app, for $1billion
- Twitter is said to have considered buying Instagram, before Facebook eventually did
- Post the Facebook Instagram acquisition, Twitter also considered acquiring a mobile photo-sharing application called Camera+
- Linkedin bought Slideshare, a visual service for online hosting of PowerPoint, for $118.75 million
- People are today clicking pictures of their food before even eating it!
- The increasing smartphone population means that the number of people with portable cameras (and better cameras than their feature phone counterparts) is also on the rise
- The average minutes per visitor, spent by users, on Pinterest is equal to that of Tumblr and more than Twitter!
- Today we’re uploading one hour of video to YouTube every second!
What this means is that, there is a natural and global drift
towards the visual way of viewing media. The investments made by companies are
an indication that corporate marketing campaigns are also gradually going to be
more visual, than they are already. A positive impact would also be witnessed
in the online visual advertising space (banner ads, in app advertising
etc.).
Do you think we're living in a visual economy today?
No comments:
Post a Comment