This
feat from fashionandyou.com reiterates the fact that online is the only
way small companies can make it big, in a more targeted, fast & cost effective
manner. Any business makes it big on account of the large database of
customers/ clients/ followers it could possibly have. This database ensures
that when the brand speaks or does anything, there are loads of people
listening.
Numbers
on social media maybe quite irrelevant if there isn’t any engagement, but that’s
not the case with fashionandyou. Other ecommerce players like Flipkart, Snapdeal
and Crazeal are also not far behind in engagement. In fact, Flipkart
in my opinion is far above all the companies mentioned in terms of quality of
engagement. They strike the right balance between posts that share pieces of
public information and connecting it back to Flipkart.
But
Facebook is only one part of the online equation. Small businesses and
entrepreneurs need to adopt online (having a corporate blog, social media
tools, blogger relations etc.) in the best possible way so as to achieve more
awareness and targeted reach, in the quickest time possible.
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