The answer is simple - organizations stand to gain immensely by equipping employees with knowledge on social, as it makes them inch towards becoming a social enterprise. And I don't think the workforce should complain, as they're securing an invaluable piece of learning. Enclosed below are the ways in which organizations stand to gain from becoming a social enterprise.
Social + Customer/ Client service
Social networking tools are incredibly helpful to understand the audience
of a particular product or service, the reasons for engagement, absorb the
needs, comments and suggestions, facilitate better and faster conversation and
act on them. This increases customer/ client satisfaction. All this is enabled
by the analytics provided by social tools.
Social + Innovation process
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| Courtesy: Google Images |
Social + Talent management and retention
Social is a very cost effective way for a smart HR person to figure out
the employee mental state, conversations happening within organizations and
possible exit candidates. It also gives a heads up on the possible outlets
where meaningful rewards can be given as motivation. Social enables
organizations to retain more people and attract the right people as well,
thereby, decreasing cost.
Social + Sales
Social media is immensely helpful for opportunity identification for
business leads. It helps find the right contact and capitalize on that.
Linkedin plays a huge role here. A number of companies have used the power of
Linkedin to target a focused audience, in a cost effective manner, and enabling
business conversations. HP is one of the
companies who have done that.
Great Post!
ReplyDeleteSocial Entrepreneurship is indeed the way forward!
For a thorough presentation of Social Entrepreneurship and the impact it will have on the future of humanity,
I strongly recommend a recent book, Social Entrepreneurship, The Secret to Starting a Business Worth Living For.
A good review of the book can be found Here.