Marketing textbooks say marketers need to create a need. You need to attract customers, create an interest, build a desire so as to derive an action. (AIDA) Well, haven’t we got an apt example right in front of us these days – TABLETS!
While the Apple iPad was the first, others are just joining them by the day to build this entirely unheard of category until only a year back. Interestingly, a tablet in general would refer to some medicine that would give us some health relief. But what benefits do these tablet PCs bring to customers?
Let’s get the facts right first:
Companies offering tablets are Apple, Samsung, Olive and Dell among others. The prime benefits being listed are – portability of the device and connectivity on the go. As of now it’s not even been a year since tablets have debuted in India and those who already posses them are techies/ geeks and the early adopters.
My View:
Firstly, I feel tablets are here to stay [And this post is not to explain why I believe so]. Marketers are creating this need for people to own a tablet and lots of credit has to be given to Apple in being the initiators. What’s helping them is the fact that tablets have an immense ‘feel’ to offer. But customers have their laptops/ desktops at work, they have their laptops/ desktops at home. While traveling they could either use their laptop or else their mobile. So where and when exactly does one use a tablet!
First these same marketers made us believe that we have a PC in our palms and now they’re doing the same with tablets. But giving credit where it’s due, these marketers are definitely doing a fabulous job in doing so. [even I am dreaming of a Dell Streak these days J]
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