New Policybazaar.com TVC _ Got the angle right this time!

Policybazaar.com, the online insurance policy comparison site, just recently released a new television commercial, which i think is really good. It's good not because it's cool or funny, but because i think they've got the angle right this time. The TVC shows an elderly woman advising her son to compare the different insurance policies available, before actually buying one. She also sternly comments on the others at her sons’ office who apparently also had been buying insurance without comparing options.

Having information about insurance or advising which policy to buy, and how, is something that is usually expected to come out of more mature people; or should i typically say the 'elders' of your home usually advise you on the same. However, a higher proportion of young people online, would always be a challenge for the company to reach out to the actual influencers .i.e. the elders i spoke of earlier.

Earlier the company had come out with a TVC that suggested that if you didn't compare all available policies, you would be an 'Ullu'. Even that ad was simple and gave out the message but was more youth oriented and didn't connect with the real influencers. Enclosed below is the earlier ‘Ullu’ TVC from the company.

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