Tweetchats are a great way of connecting with influencers, increasing conversations about your brand and increasing resonance to the purpose of your brand. Currently plenty of brands are using them, but the effectiveness of these chats can be taken to the next level by following a set of simple tips. Here go 5 such tips that are aimed to be like a checklist while organizing a tweetchat, so that you achieve your objective of doing the same.
1. Start with an end in mind
The fact is you’re organizing a tweetchat for a purpose and the closest you remain to it, through the entire process, the nearer you will be to your desired objectives. These objectives could be creating resonance with a particular set of words, or increasing brand recall, or giving a fixed set of messages. These objectives need to be kept in mind while selecting the people who’ll participate in the tweetchat, the date & time of conducting the chat, the longitivity and periodicity too.
2. Promote your tweetchat well
There’s a common saying – ‘what done without effort is experienced without pleasure’; the same applies to tweetchats too. The longer and harder you promote your tweetchats, the more ROI you’ll derive out of it. This means, selecting the tweetchat hashtag well in advance. Communicating the event of this tweetchat, in advance, via all forms of owned, earned and paid media. That’s the reason we see hashtags/ tweetchats being promoted on Facebook pages, Twitter handles, in newsletters, in TVCs, in print ads and on outdoor hoardings. You can send constant updates inviting questions for the person/ people participating in the tweetchat. This also helps better utilizing the participants time too, especially if he/ she is a person of public importance. Another tool used is to get your CEO and other members of the executive leadership team to promote the same, on his/ her personal social networks.
3. Engage
During the tweetchat, it’s important to be as curious and inquisitive as possible. It’s good to tag people into the conversation, to whom the topic maybe relevant and interesting. The text used too, should be framed in a manner that makes is easier to engage with; for e.g. ‘xxxx. Pls RT if you agree. #xxxx’ or ‘Do you… (a)… (b)… (c)…?’ or ‘In our opinion… Agree/ Disagree?’
Read the rest of the article, on the 20:20MSL blog, where this was originally published.
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