5 trends that will emerge in the Indian blogosphere in 2013



(1) Emergence of Blogger families
There was once a study on how people who have fat friends, are more likely to put on weight themself. A similar thing is happening in the Indian blogosphere; not with respect to weight of course, but it seems, the likelihood of an individual becoming a blogger is high, if he/ she know of a blogger. There are today families wherein a mother and son blog; families where a mother and daughter blog and even families where the husband and wife both blog. Through 2012 this trend started off and it'll only accelerate in 2013. 

(2) Non-tech bloggers to receive greater brand attention
Traditionally, technology bloggers have received the most brand attention, but that began to change in 2012. More brands today are looking to engage with bloggers in domains like food, fashion, environment and education. While this trend will continue all through the years to come, 2013 could really put the wheels to it. 

Moreover, the difficult period that the economy is going through, will see brands getting creative to increase conversations for the brand with lowest cost and highest ROI. This will mean a conscious push for blogger engagement, for a deeper PR push.

(3) Every blogger to own a Facebook community 
A lot of bloggers now, are becoming enterprising enough to start online communities (on Facebook primarily) that could increase traffic for their blog. It is a positive move that will help them leverage the power of social media to increase their online influence. In 2013 this trend will go more main stream.

(4) Non-Advertising modes of revenue for bloggers to emerge
Most bloggers today generate revenue via the advertising on their blogs; amongst the established bloggers, however, there is a growing realization that there are revenue generating opportunities, beyond the advertising on their blogs. More of the ways by which bloggers can explore non-advertising means of revenue generation will be seen in 2013

(5) Bloggers to be considered as journalists
In the US, that bloggers are considered as journalists is almost like a norm; but in India that is still not the case for a variety of reasons. These may include the fact a lot of brands across industries are still vulnerable and apprehensive for engaging with bloggers; Pro-bloggers too are also very few in number. But amongst the companies, (especially tech companies) who’ve been proactive on engaging with bloggers, will start to consider bloggers are journalists itself. This will automatically reflect in the level and frequency of their engagement.



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