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I was recently a part of two very interesting events. One was an ‘All you can eat’ competition by Pizza Hut and the other a Tweasure Hunt o...
CXOs very clearly need to leverage the social media opportunity. Listed below is a ready-reckoner for them to engage on this medium. (1...
With an aim to reach out to 15 lakh customers, Axis bank has launched a Mobile Banking App 2.0 for its retail resident Indian customers. ...
In picture: Aditya Ghosh, President, IndiGo, while speaking at SABRE India We’re living at time when the Indian economic condition is n...
In a world that is fast transforming into a web of hyper connectivity, CXOs are leveraging the perks of an expanding social media universe,...
This year has been very fruitful, in terms of the awards we’ve won for our work done last year. I had already written about my team at @20...
Are communication pros going gaga over infographics or what! They’re seen in newspapers and magazines. Several retail outlets are using the...
Nokia today announced the arrival of Mix Radio on Nokia Music, the free music streaming service that allowes consumers to discover new musi...
According to CMR’s India Monthly Mobile Handsets Market Review, April 2013, June 2013 release, India registered 73.5 million mobile hands...
Van Heusen, the premium lifestyle brand for men, women and youth, has recently come out with the hunt for the ‘most fashionable professiona...
Enclosed below is a presentation, which is a compilation of all major (and latest) stats and opinions on the PC market in India, as of June ...
Yesterday’s The Economic Times carried a story on the way Nordstrom, an American fashion retailer, is leveraging social insights for in-st...
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Social is not a technology, a tool, or a trend — it’s a fundamentally new way for consumers to connect with the people and things they care...
I recently had the opportunity of attending a management development program, organized by the MSL Group , and there were some valuable tak...
Being an active user of WhatsApp, there are some features that I think if added, would enhance the user experience. Enclosed below is the l...
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Being an active user of WhatsApp, there are some features that I think if added, would enhance the user experience. Enclosed below is the l... -
Being in PR, I was thinking about the power of The Economic Times [ET]. People, companies and brands, alike, love to be in ET. Of course th...
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