The positive outlook
was also normalized by company statement saying, "Mobile advertising
accounted for less than one percent of total ad spending worldwide last year --
and it will be a long time before it challenges other mainstay global
advertising channels like TV, print and Internet ads." They added
"Mobile is an exciting, fast-growing category, but it's still a very
small piece of the overall ad pie".
Currently, as per the
survey, Asia-Pacific was the largest region for mobile ad spending, with
$2.56 billion, ahead of North America at $2.4 billion and Western Europe's $1.3
billion. But the Asia Pacific growth is mainly due to the Japan
story; Japan had been the largest market for mobile ads until now.
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