Asha 501 – the new Nokia soldier


Nokia yesterday announced a new family of Asha smartphones with the introduction of the Nokia Asha 501. It’s in fact the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive.

The features of the device seem decent. Enclosed below is a gist of them:

* The device is available in a choice of six striking colors
* It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single 'back' button
* It weighs only 98 grams for the ultimate portability
It comes with the Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%

However, the most alarming and widely talked about fact is that the phone’s suggested price is 99 USD before taxes and subsidies! The availability of the features mentioned above, from Nokia and at this price tag is something that have sparked positive prospects about this product all over the tech marketplace.

The seriousness of Nokia towards India and the new line of Asha phones, starting with the Nokia Asha 501, could be gauged by the fact that Stephon Elop, Nokia’s global CEO, came to make this announcement to India. In the words of Timo Toikkanen, executive vice president, Mobile Phones, Nokia, "The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization. The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price."

Enclosed below is the first hands-on with the Nokia Asha 501:


The challenge for Nokia would be to position the phone in a better manner, as compared to other Android phones in the same price band. Nokia’s managed to do this for their Lumia 520 and 620 too, so they can sure pull this off for this Asha of theirs too.

Let’s wait and watch how this new soldier from Nokia performs!

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