(1) Emergence
of Blogger families
There was once a study on how people who have fat friends, are more likely
to put on weight themself. A similar thing is happening in the Indian
blogosphere; not with respect to weight of course, but it seems, the likelihood
of an individual becoming a blogger is high, if he/ she know of a blogger.
There are today families wherein a mother and son blog; families where a mother
and daughter blog and even families where the husband and wife both
blog. Through 2012 this trend started off and it'll only accelerate in
2013.
(2) Non-tech bloggers to receive greater brand attention
Traditionally, technology bloggers have received the most brand attention,
but that began to change in 2012. More brands today are looking to engage with
bloggers in domains like food, fashion, environment and education. While
this trend will continue all through the years to come, 2013 could really put
the wheels to it.
Moreover, the
difficult period that the economy is going through, will see brands getting
creative to increase conversations for the brand with lowest cost and highest
ROI. This will mean a conscious push for blogger engagement, for a deeper PR
push.
(3) Every blogger to own a Facebook community
A lot of bloggers now, are becoming enterprising enough to start online
communities (on Facebook primarily) that could increase traffic for their blog. It
is a positive move that will help them leverage the power of social media to
increase their online influence. In 2013 this trend will go more main stream.
(4) Non-Advertising modes of revenue for bloggers to emerge
Most bloggers today generate revenue via the
advertising on their blogs; amongst the established bloggers, however, there is
a growing realization that there are revenue generating opportunities, beyond
the advertising on their blogs. More of the ways by which bloggers can explore
non-advertising means of revenue generation will be seen in 2013
(5) Bloggers to be
considered as journalists
In the US, that bloggers are considered as journalists
is almost like a norm; but in India that is still not the case for a variety of
reasons. These may include the fact a lot of brands across industries are still
vulnerable and apprehensive for engaging with bloggers; Pro-bloggers too are
also very few in number. But amongst the companies, (especially tech companies)
who’ve been proactive on engaging with bloggers, will start to consider
bloggers are journalists itself. This will automatically reflect in the level
and frequency of their engagement.
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