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'Keep Aaron Cutting' - a campaign that resurrected belief in social media amidst the allegations it received during the London riots

In recent times there have been more allegations against the growing power of social media than ever before. The London riots most notably were a point where the most powerful people (including politicians and media) raised questions against this new form of media. 

Amidst all those allegations, there was one stand out campaign that resurrected and reiterated the belief in social media; that it is a positive force and a medium more beneficial than harmful. The campaign was called - 'Keep Aaron Cutting'. It was quite a brilliant campaign in my opinion. It serves as a good modern day example for marketers to explore opportunities, when faced with an adversity.




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