For people who're still unaware about
this, enclosed below is the flash mob in context that will put all doubts to
rest.
The flash mob impresses most on the
following counts:
(1) Employer branding
Talentica, to the best of my
understanding, seems a small business based in Pune. They're not even totally
consumer facing. With offerings such as enterprise and web apps, they would
have most b2b customers. However, the company invested time in doing this
activity which speaks a lot of about the company.
A lot of big companies struggle while
trying to appear 'cool' and there are obvious lessons to be learned from
Talentica, in that regard.
(2) Talent acquisition
Doing activities such as this flash
mob is a great way of pulling more talent from this generation. Having all
employees participate in the flash mob shows the happy culture within the
company. Who knows, going further there could be PR driven articles from
Talentica on the topic 'giving the
Talentica welcome to new employees'!
(3) Corporate reputation
A lot of small and big companies are
thinking of ways to leverage social media to enhance their corporate
reputation. This sure is one innovative way to go about doing it. Organizing a
flash mob for employee engagement and leveraging the visuals for social media is
a very smart move. The Talentica video has over 23,000 hits to it. They've even
gone further and published the making
of the flash mob (which is again very smart to show the
employees camaraderie during preparations).
I hope this small move from Talentica
shows the way to many other small and large companies to think on their feet
and be innovative while meeting several organizational objectives.
No comments:
Post a Comment