According
to CMR’s India Monthly Mobile Handsets Market Review, April 2013, June
2013 release, India registered 73.5 million mobile handset shipments
for the period January-April 2013, registering a growth of 11.1% year-on-year.
During the same period, 9.4 million smartphones were shipped in the country, a
growth of 167.3% on an annual basis.
“The
feature phones market in India has matured, whereas the smartphones category is
showing promising growth. This is attracting relatively new entrants such as
Micromax and Karbonn to start offering smartphones, particularly for entry
level users who would like to migrate to a more sophisticated mobile
experience”, stated Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice.
India
Smartphones Market
The
India smartphones market saw a rise in shipments by 167.3% during the period
January-April 2013 over the January-April 2012 number, taking the overall
contribution of smartphones to 12.8% for the period.
Commenting
on the results, Tarun Pathak, Analyst, CMR Telecoms Practice said,
“The India smartphones market saw the entry of two local vendors amongst the
Top 3 positions for the first time, displacing Tier 1 international players.
This shows that market dynamics have changed in the India smartphones segment.
One of the key reasons for this is that a large number of feature phone users
are migrating to entry-level smartphones. A significant proportion of
these were already using the devices of local vendors and preferred to
continue with a smartphone of the same brand. Thus, local vendors have been
able to introduce their new smartphone offerings to this ‘captive’ customer
base.”
“The
trend of dominance of the India smartphones market by local vendors is likely
to continue during the coming year. It is expected to sustain, till such
time as one of the Tier I international players like Nokia,
BlackBerry, HTC or Sony Mobiles launch a sustained marketing and promotion
drive to regain share or introduce a new, potentially disruptive mobile
device technology”, Tarun added.
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