Attraction is the core component to get customers hooked on to newer product categories like tablets [read here] and Samsung has hit the nail on its head by making just the right moves in their pre-launch activities of the Galaxy Tab 10.1.
1. CELEBRITY VIDEOS
Celebrities from various backgrounds were given Galaxy Tab 10.1 tablets by Samsung and they have made a video on sharing these celebrity experiences on what they love about this latest Android Gingerbread device from Samsung.
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2. Blogger engagement via Indiblogger – THE SAMSUNG MOBILER PROGRAM
The initiative is brilliant in the way it is executed. It creates:
· Creates pre-launch excitement
· Contest driven online ads on blogs [to be eligible to compete]
· Drives conversations in the blogosphere
· Builds Samsung loyalist product reviewers for future
· Gives information on the India launch date
· Gives information on the webcast
· Apart from giving prizes to winners
· A bloggers meet also being held in Bangalore, in partnership with Indiblogger. Details here.
3. The WEBCAST
The reach of this launch would be massive via the webcast that Samsung has planned tomorrow.
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