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Social is not a technology, a tool, or a trend — it’s a fundamentally new way for consumers to connect with the people and things they care...
The PR and marketing blog!
Social is not a technology, a tool, or a trend — it’s a fundamentally new way for consumers to connect with the people and things they care...
I recently had the opportunity of attending a management development program, organized by the MSL Group , and there were some valuable tak...
Being an active user of WhatsApp, there are some features that I think if added, would enhance the user experience. Enclosed below is the l...
Does the platform change user behavior or does user behavior compel the platform to change? That’s really a chicken and egg story! But when...
India’s leading online music streaming portal Gaana.com has launched an online app - SingAlong, a karaoke experience across hundreds of son...
If there was one thing that brand managers need to ensure today, it's social media integration. We're at a stage when most Indian br...